Nearly two-thirds of retailers say their loyalty rewards program is the best way to connect with consumers, according to Forrester, yet more than half of all loyalty programs are not actively used. The reason: Loyalty points alone don’t influence consumer behavior. The only way to do that is to usher in the era of the loyalty experience.

Adored is leading the charge. The Manchester, New Hampshire-based mobile app startup utilizes iBeacon technology allowing brands to offer a tailored experience for each individual customer in a way that is easy for both the consumer and the merchant. Today the company announced it received a $2.3 million round of funding from some of Boston’s most prominent investors, including Kepha Partners, Boston Seed Capital and Matrix Partners, to further accelerate its rapid adoption by both consumers and merchants in the northeast. Read More