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iVillage and Makeover Solutions Enter Into Multifaceted Strategic Relationship
Popular Virtual Makeover Tool: Makeover-O-Matic, Will Be Featured on iVillage Through October 2009
iVillage To Become Exclusive Sales Agent for MakeoverSolutions.com Through December 2008
New York, NY, December 3, 2007 – NBC Universal's iVillage, the first and largest community of women online, and Makeover Solutions,
a leading provider of virtual try on technology, today announced a strategic relationship that will allow the Makeover-O-Matic virtual
makeover tool to be featured on iVillage.com through October 2009. The agreement also establishes the iVillage Sales team as the
exclusive sales agent for MakeoverSolutions.com through December 2008. Previously, MakeoverSolutions.com was part of the Glam Publishing Network.
"We're thrilled to extend and deepen our relationship with Makeover Solutions," said Adam Wiener, Senior Vice President, Business Development, iVillage. "The Makeover-O-Matic tool is the heart of the iVillage Beauty channel – both in the US and the UK. By working closely with Makeover Solutions, iVillage will make certain that new innovations and versions of the tool are available to the largest community of women online."
MakeoverSolutions saw 2.4 million unique visitors worldwide in October 07.
As a leader in the beauty management and social media space, MakeoverSolutions.com is enjoying significant growth in unique visitors. In the course of the last six months, MakeoverSolution's traffic has grown almost fivefold.
"Makeover Solutions is excited to have MakeoverSolutions.com represented by the advertising sales professionals at iVillage," said Jeannette McClennan, CEO, Makeover Solutions. "iVillage is uniquely positioned to help us benefit from the continued growth of MakeoverSolutions.com, as well as to showcase our leading virtual makeover technology to its large audience."
With an audience 31 million strong worldwide, iVillage is the leading online women's brand. Combined with MakeoverSolutions.com's leading beauty management website, the two companies complement each other and offer a deeper experience for consumers and advertisers. Today's announcement is the culmination of a successful, lucrative, multi-year relationship between the companies.
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