A poster on the wall inside the Portland offices of Vets First Choice shows a head-on photo of an elephant and the words: “endangered but not extinct.”

While the reference is to the several endangered species of elephants, it could just as easily refer to the veterinarians that Vets First Choice counts among its clients, according to CEO Ben Shaw.

The threat comes from the loss of revenue from the sale of pet medications. Americans purchase about $7 billion worth of over-the-counter and prescription medications for their pets each year. Traditionally, pet owners bought those meds from their veterinarians, a service that provided anywhere from 25 percent to 35 percent of a vet’s revenue.  Read More